If you have had no luck driving your site to the top spot in the search engines then it’s important you seek the services of an SEO expert. But the question is: how do you hire a reliable SEO expert? There are several SEO experts in different parts of the world today, most, charge outrageous prices and don’t deliver… I’ve had the opportunity to work with many SEO professionals and Adwords specialists; some are very good at what they do and some, just don’t know their job. Sometimes, I weep for their clients because I know he/she must be wasting… read more →
The way we market, sell and deliver SEO services has undoubtedly changed. Google’s algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as well. Other digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions. The definition of SEO, on the other hand, seems to be just as unclear as the practice itself. Current Definitions of SEO Even when you Google the phrase, “definition of SEO”, nothing really concrete is returned.… read more →
Are you still not convinced that having a clearly defined and executed content marketing strategy is a must in today’s online world? I suggest you think again. In fact eMarketer recently published a new report that showed the changes content marketing is having online. The report from IMN noted that “the number of US companies with formal content marketing strategies in place jumped from 28% in 2012 to 49% in 2013.” As if these numbers are not enough, another 1/3 reported to be working on a formal content strategy. Way back in February of 2012, I wrote a piece called “The Second Content Revolution – How… read more →
Marketing today is about getting more and more consumers to get a glimpse of your brand and talk positively about it. In the era of digital marketing, SEO holds an important place. It is one such tool used to get consumers to visit your product online and talk about it. For effective SEO, you need to have a sound strategy in place. So how do you come up with a perfect SEO strategy and what all factors you should consider? Here are some helpful tips. 1. Know Your Target Knowing your target in SEO goes a little deeper beyond demographics. You… read more →
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