Companies With A Formal Content Marketing Strategy Nearly Double

Are you still not convinced that having a clearly defined and executed content marketing strategy is a must in today’s online world? I suggest you think again. In fact eMarketer recently published a new report that showed the changes content marketing is having online. The report from IMN noted that “the number of US companies with formal content marketing strategies in place jumped from 28% in 2012 to 49% in 2013.” As if these numbers are not enough, another 1/3 reported to be working on a formal content strategy. Way back in February of 2012, I wrote a piece called “The Second Content Revolution – How… read more →