With the emergence of websites such as Facebook and Twitter, among others, social media now plays an integral role in all digital marketing strategies. Recent online statistics indicate that 72% of all Internet users are now active on social media, which highlights the importance for every online business to get involved.
A successful Social Media Optimisation strategy will not only drive traffic to your site directly from the Social Media source but it will also improve your search engine ranking by providing links. Bough SEO can develop a social media approach for every online company based on their business model and objectives.
The social media strategy provided will provide an overview of Social Media Marketing, its benefits and the process followed by Greasy Panda SEO to achieve the objectives. Social Media Marketing is about achieving effective Marketing Communication and Branding through various Social Media platforms. The primary focus of Social Media Marketing is to build and maintain a brand online and drive traffic from sources other than the search engines.
Social media expands its verticals in Internet forums, blogs, videos and Podcasts, pictures and social networking. It is an important aspect of Online Marketing which helps you in building your Company Image, Identification and Online Communication strategy.
Major Goals of Social Media Marketing and Optimisation
- Create a Brand Awareness
- Communications and Interactions with the Users
- Referring Traffic
- Tags Web Development