The way we market, sell and deliver SEO services has undoubtedly changed. Google’s algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as well. Other digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions. The definition of SEO, on the other hand, seems to be just as unclear as the practice itself. Current Definitions of SEO Even when you Google the phrase, “definition of SEO”, nothing really concrete is returned.… read more →
Are you still not convinced that having a clearly defined and executed content marketing strategy is a must in today’s online world? I suggest you think again. In fact eMarketer recently published a new report that showed the changes content marketing is having online. The report from IMN noted that “the number of US companies with formal content marketing strategies in place jumped from 28% in 2012 to 49% in 2013.” As if these numbers are not enough, another 1/3 reported to be working on a formal content strategy. Way back in February of 2012, I wrote a piece called “The Second Content Revolution – How… read more →
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